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The White Lion Press Limited, 1992.
This book is actually fun. The many anecdotes are entertaining as well as instructive, the case histories amusing as well as revealing, the statistics are always selected for relevance. But underpinning them all is the passionate point of view that fundraising is all about people, not technology. So the key to successful fundraising is to understand, develop and satisfy the interests and needs of that fascinating market segment known as donors. Relationship Fundraising tells you how to do it.