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Fundraising Basics: A Complete Guide 2nd Edition - Ciconte, Barbara L. & Jacob, Jeanne G.
Aspen Publishers, 2005. First published 2001.
The second edition of this best-selling book provides new and updated information that every beginning fundraiser or board member needs. Case studies and real-life examples provide practical guidance and an overview of the field while giving board members and development staff, managers, and directors a platform from which to operate their fundraising programs. This primer remains a must-have for anyone entering the fundraising arena of studying for the CFRE exam.