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Twitter for Good: Change the World one Tweet at a Time

Diaz-Ortiz, Claire

Jossey-Bass, 2011.

ISBN: 978-1-118-06193-0

As recent events in Japan, the Middle East, and Haiti have shown, Twitter offers a unique platform to connect individuals and influence change in ways that were unthinkable only a short time ago.
 Twitter for Good is a groundbreaking book that contains the most effective tactics for tapping into the power of Twitter as a real-time information network. Claire Diaz-Ortiz, Twitter’s head of corporate social innovation and philanthropy, shares the same strategies she offers to organizations around the world.
 Filled with dynamic, global examples, Twitter for Good shows how the world’s top organizations use the power of Twitter to make a difference. Through Diaz-Ortiz’s T.W.E.E.T. model, which she developed to teach organizations how to excel on Twitter, she lays out the exact framework she teaches around the world.

 

 

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