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Conducting a Successful Annual Giving Program
Dove, Kent E., Lindauer, Jeffrey A., & Madvig, Carolyn P.
John Wiley & Sons, Inc., 2001.
Conducting a Successful Annual Giving Program – the third volume in the groundbreaking Dove on Fundraising Series – presents a complete guide to planning and managing the most fundamental fundraising strategy: an annual giving program. This essential resource includes illustrative samples of fundraising tools, many of which have never before been offered in a book form. Throughout the book, the authors address the key components of an annual giving program – including telemarketing, direct mail, special events, personal solicitation, and matching gifts – and reveals how to integrate each component of the annual giving program into a coherent, fluid fundraising plan.
Conducting a Successful Annual Giving Program shows how the recent changes in technology have helped broaden the scope of giving programs.