St John, MFINZ
Glen is Head of Fundraising for St John, one of New Zealand’s largest and most trusted charities. St John has a database of over 100k active donors and more than 145k members; with such a significant database their growth strategy centres on donor experience and stewardship to more valuable fulfilment. This can be evidenced by St John’s most recent Annual Appeal where income grew from $2.2m to $2.8m. Although this involved mass communications with unprecedented reach among the New Zealand public, income growth was achieved by increasing the value of peoples giving through better leverage if the St John brand and footprint. Glen has more than 15 years’ experience working for charities of different scales and across a broad spectrum of fundraising; he is passionate about the donor and moving them from ‘faces’ to ‘family’.
Learn from Glen about writing your fundraising plan: from strategy to implementation supported by case studies. Read more here