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Internet for Nonprofits Management
Hart, Ted., MacLaughlin, Steve., Greenfield, James M., Geier, Philip H. Jr.
John Wiley & Sons, Inc., 2010.
The nonprofit’s complete guide to all things Internet.
Want to reach more people? Then it’s time to better manage your organization’s use of the Internet as a means of marketing your brand and reaching current and potential donors. You can bet your competitors are doing it!
Filled with management models, social networking information, fundraising strategies, collaboration, and coordination examples, sample communication techniques, and a case study, Internet Management for Nonprofits demystifies the complex, real-world challenge of expanding your organization’s competitive image and reputation via the Internet.