IVE Group acquires Pareto Fundraising and Pareto Phone
Media Release, November 5, 2015
As part of the continued expansion and evolution of its data driven direct marketing offer, diversified marketing and communications business IVE Group has today announced the acquisition of Australia’s largest not-for-profit specialist fundraising consultancy and direct communications group, Pareto Fundraising and Pareto Phone.
Founded in 2002 by Sean Triner and Paul Roberts, Pareto have pioneered a globally recognised strategic and data driven approach to fundraising across the not-for-profit sector.
From development of the strategic framework through to the effective execution and measurement of highly personalised and targeted fundraising campaigns, Pareto have built a business on growing sustainable income sources through building meaningful relationships with millions of generous Australians.
IVE Group Executive Chairman Geoff Selig said “the Pareto team have built a wonderful reputation across the not-for-profit sector for delivering consistent results for their clients over a long period of time. I feel the combination of our two businesses will be incredibly powerful as we build further on Pareto’s unique capabilities to support and grow charities across Australia and New Zealand”
Pareto Co-Founder Sean Triner said “our charity clients have achieved extraordinary results working with Pareto, but we want to help them grow even more. Our recent ground breaking digital work along with great direct mail and telemarketing is helping keep fundraising alive and relevant in a constantly changing environment. We believe joining the IVE group was the next logical step. IVE are the right fit for our charity clients, their beneficiaries and us.”
Sean Triner, Paul Roberts (CEO Pareto Fundraising) and Bruce Cotton (CEO Pareto Phone) will continue in their current roles with the business.
For any enquiries please contact:
Geoff Selig, Executive Chairman, IVE Group +61 418 443 834
Sean Triner, Co-Founder, Pareto Group +61 437 015 333
Bruce Cotton, Chief Executive Officer, Pareto Phone +61 458 258 042
IVE Group is a vertically integrated marketing and print communications provider in Australia. IVE enables its customers to communicate more effectively with their customers by creating, managing, producing and distributing content across multiple channels. IVE has an unparalleled product and service offering in Australia and holds leading positions across multiple sectors.
IVE group approaches the market with a solution focused strategy and consists of 3 operating divisions – Blue Star Group (which includes Blue Star Print, Blue Star Web, Blue
Star Display, Blue Star Direct, Blue Star Connect and Blue Star Promote), IVEO (managed solutions) and Kalido (creative and marketing services).
IVE Group employs 1,100 talented and committed people across its operations in Sydney, Melbourne, Canberra and Brisbane. The Group services all major industry sectors including financial services, publishing, retail, healthcare, communications, property, clubs and associations, not-for- profit, utilities, manufacturing, education and government.
About Pareto Fundraising & Pareto Phone
The Pareto Group of Companies is Australia and New Zealand’s largest fundraising strategy and data driven solutions company, serving the not-for-profit sector. It has market leading capability across analytics, direct mail, telemarketing and on line channels. It is also internationally recognised and well-respected for its Benchmarking program, which provides whole of sector analytics, strategic consultancy, and industry thought leadership.