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Capital Campaigns: Strategies that Work 2nd Edition
Jones and Bartlett Publishers, Inc., 2055. First published in 2002.
Written for both the experienced and novice to the world of fund development, Capital Campaigns: Strategies That Work, Second Edition is a blueprint for success in raising funds for capital projects. The Second Edition walks you through every step of this major fundraising activity – developing plans, strategies, and tactics, from feasibility studies to campaign celebrations… from recruiting campaign leadership to managing volunteers… from soliciting major gifts to direct mail appeals!