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Fundraising for Social Change - Klein, Kim
Jossey-Bass, a trademark of John Wiley & Sons, Inc., 2001.
Fundraising for Social Change is one of the most widely used books on fundraising in the United States. Fundraising practitioners rely on it for hands-on, specific, and accessible fundraising techniques, and it has become a required text in dozens of college courses around the country. This fourth edition takes Fundraising for Social Change to new levels of usefulness, with added chapters on the relationship between the development director and the executive director, on using the Internet, and making a career of social change fundraising. There are also expanded chapters on the topics that have made this book a classic: asking for money, planning and conducting major gifts campaigns, using direct mail effectively, conducting capital and endowment campaigns for small groups, and much, much more.