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101 Social Media Tactics for Nonprofits: A Field Guide
Mathos, Melanie & Norman, Chad
John Wiley & Sons, Inc., 2012.
There are a lot of books about social media strategy, engagement, and listening – but this isn’t one of them! Destined to be the most dog-eared book on your desk, 101 Social Media Tactics for Nonprofits features 101 take-action plans that anyone managing or supporting a social media program for nonprofits can start using today – and most of the featured resources are free!