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Latimer Trend & Co. Limited, 1967. First published 1964.
Marshall McLuhan explains his brilliant, and often revolutionary ideas about the whole process of communication as it has extended mankind’s horizons – and mankind himself – from the invention of movable type through the electronic age.
“Revoluntionary” is Professor McLuhan’s word; we are living in the midst of a turbulent, unseen revolution right now. Heads are not rolling, but with all the massive sociological and technological changes that revolution brings, we have not yet attained a language to match our need for communication in the new electronic age.
The premise of Understanding Media is that the form of medium, rather than content, determines what is being communicated.