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Corporate Fundraising 2nd Edition
The Directory of Social Change, 2002. First published 1999.
Far from restricting itself to the one-off financial donation, corporate support to the voluntary sector nowadays comes ina wide variety of forms, and corporate fundraisers need to address this variety in their fundraising strategy. The best corporate – charity relationships can be mutually beneficial, leading to the win-win-win situation (in which charity, corporate and community all gain) that is the aim of all corporate fundraisers. However, corporate fundraising ventures that go wrong can have a seriously negative impact on the profile of the individual charity, and on the voluntary sector as a whole.
This is a book to inspire anybody involved in corporate fundraising with the range of fundraising approaches and scenarios it presents.