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Targeted Fund Raising: Defining and Refining your Development Strategy
Nichols, Judith E.
Precept Press, Inc., 1991.
Targeted Fund Raising: Defining and Refining Your Development Strategy is a companion volume to Changing Demographics: Fund Raising in the 1990s. Whereas Changing Demographics concentrates on who will be the prospects and donors in the years ahead, Targeted Fund Raising focuses on the development strategies that make sense today and tomorrow.
Fundraisers are hard workers putting in long hours to produce urgently needed results. We know our fellow Americans care. Some are generous. Many insist they would do more. Then, why aren’t we raising more money? Targeted Fund Raising suggests a demographically driven, common-sense approach to working smarter, not harder.