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Mega Gifts: Who gives them, who gets them
Bonus Books, Inc., 1984.
Mega Gifts helps you get them. Leaders from the healthcare field, education, religious institutions, the YMCA, and the Salvation Army, along with consultants and professional fundraisers, rate 22 major factors that motivate giving. These analyses are then compared against evaluations made by the men and women who actually gave the $1 million gift. The comparisons are fascinating and instructive.
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