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Fire-Up Fundraising: Turn Board PASSION into ACTION - Perry, Gail
John Wiley & Sons, Inc., 2007.
ISBN: 978-0-470-11663-0 (cloth)
This book was written in response to a fundamental challenge in fundraising: how to help well-meaning but reluctant volunteers get up the nerve to raise money for causes they care deeply about. This also means that we tackle a deeper pervasive problem of non-profit boards: how to overcome entrenched group culture that sees fundraising as “dirty work” to inspire new energy, passion, and action.