Anthony Ord

Media Director, Acquire Online

Anthony brings a wealth of media experience from a 20+ year advertising career including time at TVNZ, Colenso, OMD & FCB. Anthony has previously won NZ media award golds for Best Use of Digital and Best Integrated campaigns.

Anthony is the Media Director of Acquire Online, a digital media trading desk that delivers a best-in-class programmatic buying, data and campaign measurement solutions.

The Acquire Online “tech stack” includes Google’s DoubleClick Bid Manager and Media Math’s T1 demand-side-platforms as well as global innovation leaders MOAT to track viewability, TVTY to sync digital with TV campaigns in real time and REALYTICS to track TV advertising web analytics.

Anthony will be presenting an update on programmatic digital advertising and how to plan strategic digital media campaigns based on your charity’s marketing communication requirements. Read more

 
 

 

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