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Conducting a Successful Capital Campaign 2nd Edition - Dove, Kent E.

Jossey-Bass, A Wiley Imprint., 2000.

ISBN: 0-7879-4989-2

Conucting a Succesful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign.
 In an all-new handbook format, Ddove presents an authoritative, systematic guide to every aspect of a capital campaign. He provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and much more.
 Packed with checklists, formulas, and tables, Conducting a Successful Capital Campaign serves all kinds of readers. For the seasoned practitioner, the resource presents a practical review of basic campaign principles. For newcomers and volunteers, the guide is an insightful introduction to implementing a capital campaign. Large or small, organizations are sure to find invaluable guidance on improving the effectiveness of their capital campaigns.

x2 copies available



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