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Fundraising Fundamentals: A Guide to Annual Giving for Professionals and Volunteers - Greenfield, James M.
John Wiley & Sons, Inc., 1994.
Learn how to carry out spectacularly successful annual giving campaigns that will help your nonprofit organization grow and increase its financial resources.
Fund-Raising Fundamentals explains the basics of annual giving methods and techniques, ranging from direct mail solicitation and membership drives to special events and volunteer fund-raising. It shows you how to develop a total annual giving strategy that uses these methods in concert with each other. Plus, it shows you how to evaluate them so you can improve performances year after year.
Complete with sample forms, checklists, and worksheets, Fund-Raising Fundamentals contains everything you need to manage and carry out a comprehensive annual giving program with maximum efficiency and effectiveness.