Jess Pearson

everydayhero, MFINZ

Since 2007, Everyday Hero has been developing fundraising software and services for non-profits and event organisers. In my role as National Development Manager AU and NZ, I help non-profits navigate online fundraising technologies and strategies for community fundraising, events and appeals (crowdfunding). My goal when working with customers is to understand their priorities and introduce them to systems and processes that reduce their back-office administration, grow and retain supporters, increase donation revenue, and build brand/cause awareness.

I’m immensely proud of the fundraising success that our customers have achieved. Seeing ordinary people doing extraordinary things is a constant source of inspiration, and supporting non-profits to harness this community support is hugely gratifying.

Donor acquisition through events and peer to peer fundraising

Are you optimizing your peer to peer fundraising program to increase your charity’s overall donor base? With everydayhero, 200 fundraisers bring in an average of 2,200 donors. In this discussion we will explore digital channels and strategies that drive fundraiser recruitment, optimised landing pages and thank you pages that increase donations, and communications that motivate fundraisers and donors towards greater states of engagement. Read more



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