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Quality Management in the Non-Profit World - Kennedy, Larry W.
Jossey-Bass Inc., Publishers, 1991
This book, says quality management expert Philip B. Crosby, “lays out the actions and concepts necessary for successful operation. Because the author is experienced in the ‘trenches’ of non-profit operations, the book has the ring of truth and reality.”
Quality Management in the Non-profit World enables non-profit organisations to enhance the quality of their services by adopting methods of quality management first developed in private industry and applying them to their special needs. Larry W. Kennedy explains how managing for quality can not only improve the services non-profits provide, but also increase the number of people they service. He reveals that the pursuit of quality yields benefits in effective, efficient, and economical operations, readily marketable programs, and a broad, strongly motivated donor base. A well-managed organization, he explains, attracts increased involvement by both volunteers and contributors.