MFINZ, DM Specialist, New Zealand Post
Mark has over 20 years sales and marketing experience and has spent the last 8 years as a Direct Marketing Specialist with NZ Post. Mark currently works with a range of clients from large corporates to smaller niche businesses, including a number of charities. Mark has been involved with the Marketing Association Southern Committee for the past 5 years and is a member of the FINZ Southern Committee.
Mark is presenting at the Fundraising Training Day in Christchurch:
If you're wondering what other options you have for mass acquisition outside face-to-face, or in fact how on earth you hang onto those regular givers you recruit on the street: the answer is in the palm of your hands.
In this session we'll explore the rise to prominence of mobile fundraising including some data and recent case studies highlighting the power of fundraising with your thumbs. Find out how SMS is uncovering thousands of new supporters for charities, and how email isn't as uncool as many would have you think when it comes to keeping donors inspired.