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The Passion Conversation
Phillips, Robbin., Cordell, Greg., Church, Geno. & Moore, John
John Wiley & Sons, Inc., 2013.
No passion, no conversation, no word of mouth. No word of mouth, no successful business.
If you think you are in the marketing business, think again. You’re in the people business, and in order to succeed, you need to make people fall passionately and madly in love with your organization or cause. You need to stoke the embers of love by celebrating your customers, touching their lives, and discovering their passions.
Loaded with the latest in academic research, alongside practical, real-world stories, The Passion Conversation shows how any business can spark and sustain word of mouth marketing. Learn how loving your customers can result in not building a thriving community, but also driving meaningful conversations and, ultimately, the financial success of your business.