Sessions Descriptions


Be the Difference: Understanding the Importance of the Fundraiser’s Role
Wayne McKenzie, CFRE, FFINZ.

What the text books don’t teach you about fundraising. Key insights and some hard lessons learned through 30 years of fundraising practice. Take up the challenge and be the change maker.

Surviving as a One Person Fundraising Department
With Stephanie Maitland, CFRE, FFINZ

Are you the only fundraiser for your organisation? Do you find you’re in the office late and working on the weekend trying to get everything done? Being the only fundraiser can be a real struggle. Stephanie’s been there (and survived) and appreciates how hard it can be. She’ll share what she learnt so hopefully you too can survive!

How to Plan and Set the Pace: Writing a Successful Fundraising Plan
With Wayne McKenzie, CFRE, FFINZ.

This will be a practical workshop to focus your program on a path to growth.


Say What You Really Mean: Developing and Articulating the Case For Support
With Fraser Carson, MFINZ

Fraser will explain the case for support in the ocntext of your organisation's purpose and mission, goals, objectives, programme delivery, organisational and financial structures. The Case for Support will be distilled down to a single minded proposition in order for you to create a persuasive narrative for your next campaign and so you can say what you really mean when you reach out to donors. 

Tracking Donors online with Google Analytics
With Ryan Jones, TechSoupNZ

Wouldn’t you like to know where your donors found out about you, how they got to your website, or which fundraising message is most effective? Come along to this fun, interactive session and find out how we can do all this and more with Google Analytics, and how you can benefit from $10,000 of Google AdWords credit per month.

Understanding Direct Mail as part of your Direct Marketing and Digital Strategy
With Victoria Forrest

Direct mail isn’t as analogue as everyone seems to think; it has very close ties to digital. Direct marketing is in many ways the grandfather of many digital marketing and Ecommerce strategies and tactics. Direct mail must be an important strand of any omni-channel marketing strategy: Direct mail often already is part of the wider plan, on the quiet. Direct mail is easily measureable, leading the way in attribution, personalisation, analytics and ROI techniques that are directly comparable to digital marketing. We are all competing for a customer’s attention at the end of the day. With so much effort focused on new digital technologies, it has become more powerful to market where the crowd is not – on the consumer’s doormat.

Trusts and Foundations – How to Maximise Your Income
With Stephanie Maitland, CFRE, FFINZ

Usually a key source of income for many organisations but no longer is it an easy option. With less trusts, less money and more applications, Stephanie will share some tips and insight to help you to maximise your income.

Raising More Money Through your Website
With Fraser Carson, MFINZ

Raising funds online is becoming the norm. Learn ways you can maximise the effectiveness of online communications by making your website the centre of your strategy. Understand the importance of attracting people to your website through dynamic, relevant and appropriately targeted web content and visual imagery. Understand the role of social media and how all online channels can integrate to help drive donations.

More Supporters, More Awareness, More Fun with Peer to Peer Fundraising
With Craig Shackleton, MFINZ

Peer to peer is one of the fastest growing sectors in New Zealand fundraising. Every day, passionate people support the causes they love by using online platforms and social media to raise money and awareness. Learn more about how you can kickstart and ramp up your charity's peer to peer fundraising strategy and future proof your organisation. This will help you bring in more income, raise awareness and acquire new donors you may never have heard of.

Bequests: The Fastest and Easiest Way to Expand Your Income
With Jim Datson, FFINZ, MFINZ

Good fast-food is not fast-food cooked quickly. It’s good food cooked as fast as possible. Bequests are the game-changers of fundraising. Bequests are what can make the difference between your organisation just surviving, and achieving impact. Understanding how your organisation can grow your bequest income is vital to your fundraising success. This session will help you understand the world of bequests and how to most easily grown your bequest income in the shortest time possible.

How to Run a Successful Major Gifts Campaign
With Lisa Rudolphe and Nicky Pridham, MFINZ

Join Lisa and Nicky from Auckland Museum as they share their experience and learnings when delivering a major gift campaign from start to finish. Filled with practical tips and lots of opportunity for questions, this presentation examines the benefits of sound planning, teamwork, communication and good fundraising practice at work.

Donor Acquisition and Development Online
With Fiona McPhee, MFINZ

So many new technologies, so much opportunity to interact. But how do you actually engage in the right way with the right people via online media? Then how do you get those people to donate? And how do you optimise second gifts or/and regular giving conversion rates? In this highly practical, data-evidenced presentation, Pareto Fundraising’s Fiona McPhee will provide you with valuable, practical insights that you can apply to developing your digital acquisition and engagement strategy to help ensure that your efforts generate results. The session will be a mix of theory and examples, really interrogating how our digital channels and techniques works for generating new donors and retention.

Database Best Practice: Taming the Beast and Getting the Most From it.
Mark Scott, MFINZ

Mark is an entertaining and highly knowledgeable speaker, having vast experience in all areas of computer programming, systems implementation and training, and database design and use. Mark has been a charity volunteer all his life, so also has a good understanding of NPO operations and requirements. He has experience as a public speaker, stand-up comedian, football referee, scuba instructor, and radio operator with the Marine Corps... so this is going to be one of our most informative and interesting presentations EVER!

Direct Marketing for the Future
With Nigel Paxton, MFINZ

Nigel has held a range of senior Sales and Marketing positions here in New Zealand and in the UK within a variety of sectors including finance, insurance, IT and Communications. As the GM of Customer Communication Management at New Zealand Post he oversees a diverse range of activities and businesses including the direct marketing solutions area delivering over 200m physical and digital messages a year for a wide range of SME and corporate clients.


The Inside Word on Grant Funding From the Funders

A Panel Discussion with Marion Davies of Auckland City Council, Jennifer Gill, Foundation North (formerly ASB Community Trust) and Kirk Sargent of Auckland Community Foundation. 



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