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Designs for Fund-Raising
Seymour, Harold J.
Fund Raising Institute, A Division of the Taft Group, 1988.
Publication of this new edition of Harold J. Seymour’s Designs for Fund-Raising has been hailed by fund-raisers across the country. Often referred to as “the bible of fund-raising,” this inspiring, yet practical volume first appeared in 1966. The second edition includes every word of the original text plus an introduction and annotations by prominent fund-raising consultant Charles E. Lawson.
Divided into three sections, Designs for Fund-Raising begins with a discussion of people, their tendencies and their motivations for giving.