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How to Write Successful Fundraising Letters

Warwick, Mal

Jossey-Bass, 2001.

ISBN: 0-7879-5652-X

If fundraising by mail is a science (a dubious proposition at best), its fuzziest, most inexact, least scientific aspect is writing the letters. There are those in the field who claim fundraising letters can be written by formula, but I’m not one of them. Writing this stuff is tough work, because what’s effective for one organization may prove counterproductive for another. And what worked last year or last time may not work today.
 The reality is that most of us, writing of any sort is a royal pain in the necl. But there are ways to reduce the fuzziness and the pain and to raise the odds that your letters will bring in every nickel you need, and more. Talent helps, but experience counts for a lot too.



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