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Finding Company Sponsors for Good Causes

Wells, Chris

The Directory of Social Change, 2000.

ISBN: 1-900360-37-3

Long-term sponsorship deals can benefit your organisation far more than one-off corporate donations. This practical book will help fundraisers secure company sponsorship with advice on how to:

  • approach the potential sponsor
  • convince them that you are a credible commercial partner
  • target your proposal and set a sponsorship fee
  • negotiate a deal and manage the project

Packed with real- life examples to help you avoid common pitfalls, this guide will help charities develop successful partnerships with sponsoring companies, for long-lasting mutual benefit.



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